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Pay Per Click

sonal gupta 30-July-2019

PPC is a type of sponsored online advertising that is used on a wide range of websites including search engines where the advertiser only pays if a web user clicks on their ad Hence the title pay per click PPC advertising works like a silent auction Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services When a web user types a search query into the field of a search engine that matches the advertiser s keyword list or visits a web page...

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